You may not have noticed, but I have a new website. I’m quite proud of it. So proud in fact that I had to hold myself back from making it live straight away, just so people could see what I had done. I’m glad I didn’t. It would have been a big mistake. Check and … Continue reading Getting it out there
What do you look for when you go online? Information? A social connection? Adverts for someone else’s business? I bet it’s not the latter. In fact, I bet that if you find yourself reading an article, blog or tweet that is nothing more than a blatant advert, you switch off immediately, and avoid that contributor … Continue reading Give a little, gain a lot
I once wrote a fantastic English essay about a talking dog. At least, I thought it was fantastic until my teacher handed it back with a large red scrawl at the foot: "Rubbish! Write what you know." He was, sadly, right. It is incredibly hard to make a piece of writing seem believable unless you … Continue reading Write what you know
What to write? It's a question I face every day and, strangely, it never gets any easier to find an answer. If you are writing an informative, newsy blog, research is the key. Keep on top of the latest news reports for that sector and something of interest is bound to pop up. If you … Continue reading What to write?
Writing good online content is very different to writing a speech or an article in the 'real world'. On the web people like to get their information quickly, and so they tend to scan content instead of reading it properly. If it looks irrelevant, or simply too hard to read, they will move on. Check … Continue reading Seven ways to get your point across online
Time is money, and in the online world time is a very scarce resource. This is because people scan web pages rather than read them, and will move on unless you grab their attention within a couple of seconds. This is not necessarily a problem. If you know your market well enough, then you can … Continue reading Six steps to targeting your content online
"I'm too busy!" That's my favourite excuse for not blogging. Closely followed by: "I'm just going to wait until my new website is up and running" and "I can't do it now - I need to walk the dog." But I have my new website, the dog will always need to be walked, and sometimes … Continue reading Blogging: why bother?