Skip to content

Custom Content

Reach Out. Connect. Engage.

  • Custom Content
  • About
  • Services
    • For law firms
    • For content marketers
    • For businesses
  • Blog
  • Testimonials
  • Contact

Category: Drafting content

Writing’s writing, right?

February 8, 2017Leave a comment

Wrong. Writing comes in a multitude of different forms and styles, each with its own rules and conventions. Take Adele’s recently released album, for example. An advert for this would look and feel completely different to an article about the album, which would be different again to a biography about Adele. It all comes down … Continue reading Writing’s writing, right?

It’s not all about the here and now

January 13, 2017January 13, 2017Leave a comment

Social media, on-demand television, instantly downloadable apps – sometimes life seems to be all about the here and now. But when it comes to marketing you need to think long-term as well. Obviously it’s great to make an immediate, massive splash (want to go viral, anyone?), but don’t forget about the depth of impact you … Continue reading It’s not all about the here and now

Speaking the right language

November 18, 2016Leave a comment

Love him or loathe him, Donald Trump definitely got one thing right in his presidential campaign: he engaged with his electorate. He spoke to the US people in language that persuaded a sufficient majority of them to vote for him. And when it comes to selling yourself online, that’s what you need to do too. … Continue reading Speaking the right language

First impressions count

October 28, 2016October 28, 2016Leave a comment

When it comes to selling yourself, it is important to make a good first impression. It’s something I’m particularly aware of at the moment, after doing the round of University open days with my daughter. It was frightening how often she, and her friends, were completely put off a course – or a University – … Continue reading First impressions count

Blogging – what’s your story?

October 11, 2016Leave a comment

Writing a blog post. Writing a book. Who knew that the creative process for both would be so similar? I didn’t, at least until I began to write the story that’s been in my head for ever. Of course, there’s a massive difference between writing books and blogs in terms of length, time and sheer … Continue reading Blogging – what’s your story?

Getting it out there

September 27, 20162 Comments

You may not have noticed, but I have a new website. I’m quite proud of it. So proud in fact that I had to hold myself back from making it live straight away, just so people could see what I had done. I’m glad I didn’t. It would have been a big mistake. Check and … Continue reading Getting it out there

What to write?

September 23, 2016Leave a comment

What to write? It's a question I face every day and, strangely, it never gets any easier to find an answer. If you are writing an informative, newsy blog, research is the key. Keep on top of the latest news reports for that sector and something of interest is bound to pop up. If you … Continue reading What to write?

Seven ways to get your point across online

September 23, 2016September 23, 2016Leave a comment

Writing good online content is very different to writing a speech or an article in the 'real world'. On the web people like to get their information quickly, and so they tend to scan content instead of reading it properly. If it looks irrelevant, or simply too hard to read, they will move on. Check … Continue reading Seven ways to get your point across online

Recent Posts

  • Writing’s writing, right?
  • It’s not all about the here and now
  • Speaking the right language
  • First impressions count

Enter your email address to follow this blog and receive notifications of new posts by email.

Contact details

Custom Content
8 Maidlands
Linlithgow
West Lothian
EH49 6AG

Tel - 07919 202575

Email - helen@custom-content.co.uk

A WordPress.com Website.
  • Follow Following
    • Custom Content
    • Already have a WordPress.com account? Log in now.
    • Custom Content
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar