Social media, on-demand television, instantly downloadable apps – sometimes life seems to be all about the here and now. But when it comes to marketing you need to think long-term as well. Obviously it’s great to make an immediate, massive splash (want to go viral, anyone?), but don’t forget about the depth of impact you … Continue reading It’s not all about the here and now
When it comes to selling yourself, it is important to make a good first impression. It’s something I’m particularly aware of at the moment, after doing the round of University open days with my daughter. It was frightening how often she, and her friends, were completely put off a course – or a University – … Continue reading First impressions count
Writing a blog post. Writing a book. Who knew that the creative process for both would be so similar? I didn’t, at least until I began to write the story that’s been in my head for ever. Of course, there’s a massive difference between writing books and blogs in terms of length, time and sheer … Continue reading Blogging – what’s your story?
What do you look for when you go online? Information? A social connection? Adverts for someone else’s business? I bet it’s not the latter. In fact, I bet that if you find yourself reading an article, blog or tweet that is nothing more than a blatant advert, you switch off immediately, and avoid that contributor … Continue reading Give a little, gain a lot
I once wrote a fantastic English essay about a talking dog. At least, I thought it was fantastic until my teacher handed it back with a large red scrawl at the foot: "Rubbish! Write what you know." He was, sadly, right. It is incredibly hard to make a piece of writing seem believable unless you … Continue reading Write what you know
What to write? It's a question I face every day and, strangely, it never gets any easier to find an answer. If you are writing an informative, newsy blog, research is the key. Keep on top of the latest news reports for that sector and something of interest is bound to pop up. If you … Continue reading What to write?
Time is money, and in the online world time is a very scarce resource. This is because people scan web pages rather than read them, and will move on unless you grab their attention within a couple of seconds. This is not necessarily a problem. If you know your market well enough, then you can … Continue reading Six steps to targeting your content online
"I'm too busy!" That's my favourite excuse for not blogging. Closely followed by: "I'm just going to wait until my new website is up and running" and "I can't do it now - I need to walk the dog." But I have my new website, the dog will always need to be walked, and sometimes … Continue reading Blogging: why bother?