Time is money, and in the online world time is a very scarce resource. This is because people scan web pages rather than read them, and will move on unless you grab their attention within a couple of seconds. This is not necessarily a problem. If you know your market well enough, then you can … Continue reading Six steps to targeting your content online

"I'm too busy!" That's my favourite excuse for not blogging. Closely followed by: "I'm just going to wait until my new website is up and running" and "I can't do it now - I need to walk the dog." But I have my new website, the dog will always need to be walked, and sometimes … Continue reading Blogging: why bother?