Wrong. Writing comes in a multitude of different forms and styles, each with its own rules and conventions. Take Adele’s recently released album, for example. An advert for this would look and feel completely different to an article about the album, which would be different again to a biography about Adele. It all comes down … Continue reading Writing’s writing, right?
Social media, on-demand television, instantly downloadable apps – sometimes life seems to be all about the here and now. But when it comes to marketing you need to think long-term as well. Obviously it’s great to make an immediate, massive splash (want to go viral, anyone?), but don’t forget about the depth of impact you … Continue reading It’s not all about the here and now
Love him or loathe him, Donald Trump definitely got one thing right in his presidential campaign: he engaged with his electorate. He spoke to the US people in language that persuaded a sufficient majority of them to vote for him. And when it comes to selling yourself online, that’s what you need to do too. … Continue reading Speaking the right language
When it comes to selling yourself, it is important to make a good first impression. It’s something I’m particularly aware of at the moment, after doing the round of University open days with my daughter. It was frightening how often she, and her friends, were completely put off a course – or a University – … Continue reading First impressions count
Writing a blog post. Writing a book. Who knew that the creative process for both would be so similar? I didn’t, at least until I began to write the story that’s been in my head for ever. Of course, there’s a massive difference between writing books and blogs in terms of length, time and sheer … Continue reading Blogging – what’s your story?
You may not have noticed, but I have a new website. I’m quite proud of it. So proud in fact that I had to hold myself back from making it live straight away, just so people could see what I had done. I’m glad I didn’t. It would have been a big mistake. Check and … Continue reading Getting it out there
What do you look for when you go online? Information? A social connection? Adverts for someone else’s business? I bet it’s not the latter. In fact, I bet that if you find yourself reading an article, blog or tweet that is nothing more than a blatant advert, you switch off immediately, and avoid that contributor … Continue reading Give a little, gain a lot
I once wrote a fantastic English essay about a talking dog. At least, I thought it was fantastic until my teacher handed it back with a large red scrawl at the foot: "Rubbish! Write what you know." He was, sadly, right. It is incredibly hard to make a piece of writing seem believable unless you … Continue reading Write what you know
What to write? It's a question I face every day and, strangely, it never gets any easier to find an answer. If you are writing an informative, newsy blog, research is the key. Keep on top of the latest news reports for that sector and something of interest is bound to pop up. If you … Continue reading What to write?
Writing good online content is very different to writing a speech or an article in the 'real world'. On the web people like to get their information quickly, and so they tend to scan content instead of reading it properly. If it looks irrelevant, or simply too hard to read, they will move on. Check … Continue reading Seven ways to get your point across online